
When it comes to skincare, small details make a big difference especially around the delicate eye area. The attached routine illustrates the ideal sequence: cleanse → tone → treat → moisturize → extra. Following this order ensures that each product works more effectively, giving your skin the care it truly deserves.
Step 1: Cleanse

Start with a gentle cleanser to remove makeup, dirt, and impurities. A clean base is essential for helping the next steps absorb properly.
Step 2: Tone

A toner helps balance your skin’s pH while delivering a refreshing boost of hydration. It also preps your skin to better receive serums and treatments.
Step 3: Treat (Eye Care Focus)

This is where the best eye serums for dark circles and puffiness come into play. As shown in the picture, use a rice-grain-sized amount, split between your ring fingers, and gently tap it under the eyes and on the eyelids. This tapping motion encourages absorption while minimizing tugging on the delicate skin.
Why It’s Important
The under-eye area is often the first to show signs of fatigue and aging like puffiness, fine lines, and dark circles. That’s why the “treat” step is crucial in any skincare routine.
Stronger, Smarter Eye Care with Koji White
Here’s where things get exciting. Koji White is preparing to launch its Caffeine Retinal Eye Serum a breakthrough in targeted eye care.
- Best for under-eye puffiness: Caffeine helps reduce swelling and refresh tired-looking eyes.
- Anti-aging power: Retinal (a gentler form of retinol) smooths fine lines and supports firmer skin.
- Dark circle treatment: With circulation-boosting ingredients, the eye area looks brighter over time.
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Lightweight and fast-absorbing: Perfect for both morning and night routines without leaving residue.
Unlike many basic creams, this serum is designed to be a true anti-aging eye treatment tackling multiple concerns at once. If you’re looking for the best eye serum for fine lines, puffiness, and dark circles, this is the upgrade your skincare routine has been waiting for.
Step 4: Moisturize

Once you’ve treated your eyes, follow with a moisturizer to lock in hydration. This helps maintain softness and elasticity throughout the day (or night).
Step 5: Extra Care

Finally, layer on extras whether it’s a brightening serum, nourishing oil, or antioxidant. This customizable step helps address your skin’s unique needs.
The cleanse → tone → treat → moisturize → extra method is a simple yet effective way to keep your skin balanced and glowing. By paying special attention to the treat step with a targeted product like Koji White’s upcoming Caffeine Retinal Eye Serum, you can fight puffiness, brighten dark circles, and smooth fine lines with ease.
👉 Stay tuned and explore the Koji White Collection to be the first to experience this next level retinal eye serum.