Our Story

From Japanese White Rice to Global Radiance

Centuries ago in Japan, fermentation transformed rice with koji, giving rise to Kojic Acid a gentle skin-brightening ingredient.

At Koji White, we honor that tradition not to chase whiteness, but to celebrate melanin beauty and enhance your natural glow.

We believe brightness is not about changing your color,but about clarity, confidence, and care.

That’s why every Koji White formula is:

  • Hyperpigmentation Focused - Formulated For Skin Prone To Dark Spots, Acne Marks, And Uneven Tone.
  • High-UV Developed - Built In High UV Environments Where Pigmentation Is A Daily Skin Reality.
  • Clean. No Harshness. - Effective actives without compromising your skin barrier.

Today, Koji White is trusted by women around the world who want skincare that honors — not alters — their natural tone.

Because beauty shouldn’t erase your identity.

It should let it shine.

Koji White. Glow your way.

Meet Our Founder

Hello, I’m Sub. At Koji White, we believe our mission is simple: healthy, radiant skin for every shade.

Hello, I’m Sub. At Koji White, we believe our mission is simple: healthy, radiant skin for every shade.

We create skincare that enhances your natural glow not to change who you are, but to help your skin look its healthiest and most confident.
My vegan lifestyle inspires everything we create gentle, conscious, and kind to every skin.

My vegan lifestyle inspires everything we create gentle, conscious, and kind to every skin.

I’ve been vegetarian for over 10 years, for my health and for a more sustainable world.

Because beauty shouldn’t erase your identity. It should let it shine.

Sub Kiatthitinan, Founder and CEO

Donate & Make an Impact

Every purchase you make helps us give back supporting a healthier planet and stronger communities.

At Koji White, we believe beauty should give back. A portion of every purchase supports initiatives focused on sustainability, environmental care, and community well-being.

Because true beauty is not only about how you look but how you care for the world around you.

In partnership with our manufacturing facility - CANADA county